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CEO steers group away from financial pothole

Revenue, reserves and membership are climbing at National Parking Association; new culture focuses on quality, deadlines, results Banning When Christine Banning became president of the National Parking Association in 2010, she faced a knotty challenge: Not only was the group running a deficit, it was almost entirely reliant on manual processes—conducting business largely by hand and on paper, rather than with computers and technology. In the four-plus years since then, NPA membership has increased 60 percent—from 559 to 894 organizational members. It acquired the National Valet Parking Association through a merger. Annual revenue has grown from about $1.3 million to… Read More